Characterized by raw concrete forms and simple construction, Brutalism gained popularity in the 70s.

The first ever MacBook, the Macintosh Portable, was a small, gray, plastic-encased block in the quickly-standardized putty-gray of office equipment. For a brief period in the late 90s, Mac went all white and juicy-colored with the iBook, and again deviated with a white polycarbonate in the mid-2000s. But MacBooks always find themselves going back to the shade associated with all practical appliances: silver, metallic gray.

Included in his curated spectrum of color-blocked ensembles, in shades of green, red, and orange, were looks of gray, echoing perhaps Virgil Abloh’s collection of the same season for Louis Vuitton.

Working in a marginalized medium and color palette, Silke Otto Knapp creates grayscale watercolor paintings.

That game on Windows in the 90s that nobody really knew how to play.

Who knew that a color so ambiguous could feel so dated? As gray laminate flooring abounds in HGTV series’ renos, one can’t help but forecast what shade will be least popular for floors mere years from now, when gray becomes subsequently gross.

Filtered through limestone in the Champagne region of France, the power of gray stone is revealed through this smooth and crystal-clear elixir.

Although his name is Browne, gray is his signature. The all-time classic medium-gray of the American business suit is continually updated in Mr. Browne’s designs, with the shrunken proportions and unexpected detailing he is now acclaimed for. For FW19, he pushed the classic gray suiting fabric one step further, giving it a womenswear spin with luxe trims and nods to corsetry.

When reflective material loses its light—what connotes pause, or disfunction, more than gray?

On January 24th, Fiona, Cincinnati-superstar and world’s most beloved prematurely-born hippo, turned two. On February 15th, National Hippo Day was celebrated by hippo-fans all over the globe. Hippo Fashion may or may not be on our FW19 Trend Report.

L.A.-based designer Sophie Buhai’s silver jewelry is handcrafted by local silversmiths using sustainably sourced silver. Her latest ad campaign sees Hailey Benton Gates shot with subtlety in black & white, upstaged only by gray British Shorthair Lil BonBon—further proof fashion has gone grayscale.

If you give gray a sheen it becomes silver—mercurial and luminous.

In lieu of traditional colors, alternate jerseys or city editions often come in gray for a number of teams—the Celtics, the Pacers, the Pistons, the Spurs and the Grizzlies, to name a few.

There is a quality that is seemingly incomplete or halfway about gray—seen here in Gucci’s unfinished suiting.

Featuring endless variations of heather gray sports bras and boxer briefs, enter #mycalvins on IG and scroll through a sea of over 600,000 stripped-down selfies and celebrity endorsements.

While the sneaker scene has centered around louder colorways for the last few seasons, Nike's latest take on the Air Max 90 Essential offers a refreshing mix of muted gray hues.

Putting a spin on the label's bright, checkered suiting from SS19, Max Mara sent models down the runway in warmer and woolier gunmetal gray layers, a perfect fit for the season's energy.

In a gloomy Seattle-based medical drama with more deaths and tragic events than raindrops in April, Grey is more than just its main character's last name (and the permanent color of the sky)—it's a mood.

Departing from award show traditions seems to be the new tradition. In 2019, the SAG Awards red carpet turned silvery-gray as a nod to its partnership with aluminum foil brand, Reynolds Wrap. The real shine, though, came from its best-dressed attendee: Angela Bassett in a decadent gray Georges Chakra gown.

Not to be misjudged by its ash-rolled rind and slightly rancid scent, the flavor-packed dairy product that made its way onto the royal wedding menu—a Canadian favorite of Meghan Markle's—is the GOAT of goat's cheese. A show-stopping snack that wears a gray suit for good measure.

Greyhounds are the oldest dog breed known to man and the only breed of dog mentioned by name in the Bible.

Gray socks for never having stained socks.

Remove your metal gear, down an electro elixir, and hop on a trained sand seal—it’s 360 degrees of gray and with your map covered in sand, who knows what’s hiding in the obscurity.

One of life’s finer pleasures, as cosigned in the lyrics of Kanye West, Jay-Z, and Kendrick Lamar.

Debuted in the SS19 beach-themed show, this surfboard retails for a casual $8,900 USD.

What’s the most appropriate shade for transitioning from the light of day to the cloak of night? Gray!

Stratus clouds are the lowest lying cloud type, often draping a blanket of gray across the sky that can last for days.

From afar, Gray whales are kind of like the Dalmations of the sea, their skin often dotted with patches of up to 400 pounds worth of white barnacles and sea lice.

Durable and water-resistant, tweed is a rough, woven wool material, originally popularized in the cold, damp climates of Ireland and Scotland. Gray is a popular colorway—maybe for blending in with the weather it’s best suited for.

With its woody, spicy, balsamic, and rosey main accords, Gris (gray) Montaigne suggests there’s a complexity to even the dullest of shades.

Silver sequins present as gray when they’re busy not reflecting—see Larson’s dress.

When it comes to necessities, you could say, “what better way than gray?”

Void of malice and ill-will, but still not quite following ethical rules, gray-hat hackers operate for the sake of uncovering flaws in a system and testing network security, often proving a lack thereof.

Even Issey is opening with this season’s favorite shade.

The color of an ambiguous veil for tech that has failed.

An artifact perfectly suited to today’s curated feeds: Prada, 90s supermodels, head-to-toe gray.

The kind of dust you find in your home—settling on the clothes you bought last season and have now decided you don’t like anymore—is made up of tiny particles of pollen, human and animal fibres, bits of lint and micro fabric that shed from your daily uniform, and even burnt meteorite particles.

Speaking of meteorites, the latest instalment in the Yeezy legacy, “Geode” is the color of a rock.

And here’s to everybody’s favorite rock—most often depicted as white, the moon is actually gray.

BPA-free and in a wide range of colors, a popular shade for the original wide-mouth water bottle is gray.

Roughly the first 15 looks of Abloh’s Louis Vuitton FW19 menswear collection were head-to-toe gray.