“There Is Much Pain in the World But Not in This Room”

Taking 11 of the best emerging brands to the after to recharge.

Trying to predict the mood for 2025 has been near impossible, especially when one considers the erratic impulses of the forces in power. But if history has taught us anything, it’s that when times feel particularly heavy, the good vibes will evolve and find new ways to endure. Oftentimes that means taking the party underground.

So what better way to highlight the work of some of the most exciting and innovative new designers than to tap into that energy? It’s not a retreat; it’s a recharge.

Pants Are More Than Pants

Model wears ALL-IN.

As we reach the crest of the baggy pants era, the question of what kind of pants silhouettes will be in vogue has been top of mind. Are flares due for a real comeback? Is Ozempic going to usher in a great reskinnying?

Possibly! But—bear with me—perhaps thinking purely in terms of silhouette demonstrates a lack of imagination. Brands like ALL-IN (which started as a magazine) are recontexualizing what pants can even be, using upcycled skirts, jeans, belts, and more pants to create Franken-garments that defy easy categorization. As founder Benjamin Barron once told us: “It’s very beautiful to see that you can find these things that are nothing and so easily turn them into something else.”

Model wears Laura Andraschko.

Or Maybe It’s No Pants at All

Model wears FLORE FLORE.

It’s unclear when, exactly, we normalized the boy brief. (Perhaps Lady Gaga is the source code.) But there’s an undercurrent that feels very punk. Designers like Laura Andraschko (known for her fashion experiments that nod to unlikely inspirations, like Myspace-era emo and sexy Alpine-ism) are embracing homely comfort that makes a statement in the real world. Andraschko, who grew up in Berlin, knows her way around a party. “I started way too young!” she once told us. “I went to all the clubs—KitKat, Berghain, Renate, and smaller underground goth clubs. It was intense.” Meanwhile, brands that specialize in luxe basics like FLORE FLORE are pushing toward new levels of refinement.

Antwerp-born designer Julie Kegels, meanwhile, is taking underwear as outerwear to surprising new places, with loud colors and patternwork that juxtaposes Boomer motifs with the devil-may-care attitude of Gen Z.

Models wear Julie Kegels.

Sheer Is Powerful

Models wear ALAINPAUL.

Alain Paul’s dance background informs his namesake label, ALAINPAUL, in such a way that the cut of his clothes are designed to articulate beautifully. But this season’s use of sheer fabrics are less about peekaboo sensuality and more about an expression of strength: the body as a locus of agency.

No Shirts, No Shorts, No Problem

Models wear Commission.

New York–based Commission is one of the buzziest young labels out, playing with futuristic ideas that toy with nostalgia, yet never actually steep in it. Take this jacket, hoodie, and shorts combo that feels vaguely like a P.E. throwback but is deceptively advanced.

Speaking of buzz, Japanese label AURALEE is known for its polished tailoring and ahead-of-trend color stories. The monochromatic puffer vest-as-top and pants here manage to feel like a surprise maneuver while defying seasonality.

Meanwhile, New York–based designer Raimundo Langlois, whose work often centers the energy of youth culture, shows us that a strong pair of pants can carry an entire look.

Models wear AURALEE.

Note the subtle lace band on these Edward Cuming pants, which elevates the pinstripes with a winky sensuality. And the luxe sheen of baggy shorts from ABRA (paired with the brand’s boots and ballet flats juxtapose a soft gentility with hard silhouettes.

Model wears Raimundo Langlois.
Model wears Edward Cuming.

Gentle Is Hard

Note the subtle lace band on these Edward Cuming pants, which elevates the pinstripes with a winky sensuality. And the luxe sheen of baggy shorts from ABRA (paired with the brand’s boots and ballet flats juxtapose a soft gentility with hard silhouettes.

Models wear ABRA.

The New Office Is Wherever You Want It to Be

Model wears Commission.

The term “officecore” may be a TikTok psyop, but some of the most exciting new designs are emerging out of looks associated with traditional menswear. Take the Copenhagen-based menswear brand mfpen, which deploys artful touches of slouchiness that defy sloppiness and manage to feel refined. That kind of versatility, these days, is proving something of a necessity.

Model wears mfpen.

Models

Maverick Mathews

Ann-Océane Galietta

Kira Sneed

Josephine Chumley

Ellen Vu

Jack Lumsden at Wilhelmina Models Beverly Hills

Dillan Page at Storm LA

Leif Johnson at Vision Los Angeles

Aushad Tiyon

Shamhad Kiyon

Dax Reedy

Juls Horne

Gabriel Lafontaine

Photographer

Moni Haworth

Creative Direction

Sasha Wells

Stylist

Malcolm Mammone

Hair

Gregg Lennon Jr. using Unite Hair at The Only Agency

Makeup

Nick Lennon using MAC Cosmetics at The Only Agency

Casting Direction

Nafisa Kaptownwala at In Search Of Agency

Malcolm Mammone

Video

Thomas Woodward

Music

Griffin James

Photography Assistant

Clyde Munroe

Lighting Assistant

Gerry Green

Styling Assistants

Mark Saldaña

Katie McMonigle

Hair Assistants

Kyle Heinen

Ilaina Espinaco

Makeup Assistant

Abby Smith

Casting Assistants

Mimi Hong

Cameron Carter

JS Garcia

Chandler Kennedy

Production

The Morrison Group

Production Manager

Cecilia Alvarez Blackwell

Production Assistant

Ernie Torres

Post Production

Clyde Munroe

Location

Loft & Bear Distillery

Web Design

Jaime Salgado

Kristina Vannan

Web Development

Kristina Vannan