SSENSE PRESS SS23 Trend Report

This document is intended to dress you in 2023. After assessing fashion shows, streaming shows, Spotify Wrapped, and TikTok’s For You page, we at SSENSE have determined that trends are on their way out. Or, to offer a comparison, just like how Seinfeld was “a show about nothing,” we’ve entered an epoch where the trends are about trends.


So how should you dress in your era era? Do it all. Do nothing. Try out a grungy white tank, or overdose on debutante ball dresses. Pop on Jacques Marie Mage shades on the PJ or tuck into bed in a Tekla bathrobe. This transmission functions as a guide to the options—only you can choose the enlightened path. It’s serious, but don’t take it too seriously. This document will self-destruct in time for SSENSE to share a new one, at a to-be-determined date.

Distressed Assets

Beat burnout with a burned-out jacket.

In a Deloitte survey of over 1000 people, 77% reported feeling burned out all the time. While a shopping addiction is not yet proven to fix mental health, it can reflect your psychological state. Burnished leather jackets from Miu Miu, Givenchy, Dsquared2, and Diesel have that “I’ve been around the block” look without ever having to leave your bedroom. (Because you’re too sad to go out anyway.)

Acne Studios SS23
Fidan
FIDAN NOVRUZOVA SS23
Diesel SS23
Diesel SS23

And even if you are feeling amazing, a worn-in leather jacket is a simple way to nod to the undying Y2K trend without crystals, midriff, or Juicy Couture tracksuits.

Diesel SS23

Show It Off

Luar SS23
Eckhaus Latta

Simple. Sexy. Universal.

The tank top is a staple; there’s always one crumpled in the back of the drawer or left forgotten in a laundry bag. This year, asymmetrical cuts, cheeky cutouts, and unusual materials like cashmere and lace transform it into an unforgettable statement.

Backstage at Eckhaus Latta. Photography: Adam Powell

Where’s Marni?

Just Add Water

Amphibious garments address rising tides and siren style.

Under the sea lives vast aesthetic potential: seductive nymphs, Greek gods, shimmering scales, buried treasure, iridescent pearls, fish, that whale from Avatar. Also, our next home? If global warming proceeds at expected rates, come 2100, for instance, the gondoliers of Venice will be the last ones floating in the great city. As the world processes this anxiety, brands like Blumarine, Maryam Nassir Zadeh, KNWLS, and Elena Velez are getting wet in hues of light blue, sea green, aquamarine, and turquoise.

Botter SS23
Ferragamo SS23
JW Anderson SS23
DiPesta wetlook gown

Mermaid silhouettes, asymmetrical trails, netting, and found object jewelry in antique silver and gold ruled the runways, too. At SC103, models hit the scene dripping wet while JW Anderson showed off a series of dresses that look like ziplock baggies with goldfish inside. Just add water—whether you want to or not.

Di Petsa FW23. Photography: Christina Fragkou

Introducing the Executante

The gainfully employed and the funemployed are merging into a new freewheeling class.
Find where you fit in

Menswear? Womenswear?
Whateverwear.

Simone Rocha
Photography: Davit Giorgadz
Martine Rose
Martine Rose FW23. Photography: Eva Losada

Simone Rocha launched menswear, Bode launched womenswear, and Martine Rose is making clothes for everyone.

“To me, it’s not really about men’s or women’s but about the relationship between the two poles,” said Simone Rocha after her SS23 runway show where she officially launched menswear. The designer called the jump into men’s fashion a result of her more “hardcore” era, but it also reflects fashion’s evolving attitudes towards gender. (Finally.) Rather than differentiate between womenswear and menswear collections, designers like Martine Rose and Emily Adams Bode Aujla at Bode are making clothing for all bodies.

Bode
Bode FW23. Photography: Christina Fragkou
Thom Browne
Thom Browne FW23. Photography: Adam Powell
Dilara Fındıkoğlu
Dilara Findikoglu FW23. Photography: Aleksandra Soroka
Luar
Luar FW23. Photography: Adam Powell

“What desire can be contrary to nature since it was given to man by nature itself?”—Michel Foucault

The ideal attractive human being is now indistinguishable from the dominant meme styles proliferating on social media, and thus it is difficult to track where hotness is heading. Desire could appear under the guise of “dark academia” or #corecore. There are already rumblings of a more advanced corecorecore taking hold among crucial players who shape the sexual imagination—If “the media” exists to tell us who or what is hot, then what will be conditioned to want next? Are the days of the well-endowed goth-adjacent romantic partner behind us? Perhaps it’s cringe to even pose that question. At SSENSE, the new hot person paradigm is coalescing via a complex matrix of consumer analytics, social media tags and comments, and proprietary knowledge that cannot be shared, only hinted at. Ghosts in the machines. Hot ghosts.

Eckhaus Latta
Eckhaus Latta FW23. Photography: Adam Powell
Ottolinger
Ottolinger SS23

We’re Spiraling

Some of the most beautiful items of 2023 are also the most deranged. Find your place on the spectrum with this (pretty) unstable guide.

New Erogenous Zones

Nensi Dojaka

Ribbed for her pleasure—it’s not Durex, it’s Nensi Dojaka

Nensi Dojaka FW23

Ferragamo offers a wedge cutout that encompasses shoulder, clavicle, and chest

Ferragamo SS23

The MNZ monokini is the final boss of swimwear

Maryam Nassir Zadeh FW23

Dion Lee is freeing the nipple—robustly

Dion Lee FW23
Dilara Fındıkoğlu

For Dilara Fındıkoğlu, showing some cheek is tasteful.

Dilara Fındıkoğlu FW23
Thom Browne

Thom Browne poses the question: What do you call a whale tale in the front?

Thom Browne SS23

How’s Your Head?

No complaints yet from a new regimen of scalp treatments made to make your hair shine.

It starts with Vitamin C serum. Retinol. Gua sha. That’s the face. You apply body oil after you dry brush. You wear Bala bangles more than regular jewelry and your Tracy Anderson punch card is in tatters. Forgetting something? It’s what’s on top that really matters in 2023.


The final frontier of skin care is hiding in plain sight—under your mane. Prioritize scalp care by purifying and massaging with Sachajuan’s specially formulated scalp scrub: It cleanses without stripping away moisture. Opt for R+Co’s Crown Scalp Scrub or Virtue’s Exfoliating Scalp Treatment to stimulate follicles for subsequent hair growth. As for the hair? Use Philip B’s Scalp Booster Oil or Dr. Barbara Sturm’s Super Anti-Aging Scalp Serum as an overnight indulgence. Follow this routine and your hair will be serving body-ody-ody better than any Pilates-sculpted lower abs could.

Saying goodbye to the Raf Simons brand nearly 30 years after its founding.

In 2005, the self-effacing Belgian Raf Simons summarized his career, then only a decade old: "I have done what I believed in. So what is recognition? For me, recognition is about people you have a relation with. Somewhere, in some city in America, someone is wearing my clothes, and I’m happy with that." Decades later, he’s gone well beyond that modest ambition; the sudden announcement of the label’s end feels like yet another moment defined simply by the designer’s singular vision.


Simons founded his line in 1995, led to his career by a near-spiritual epiphany he had watching Martin Margiela present a collection on a Parisian playground in 1989. With his skinny suits in the ‘90s, the seminal and ominously destabilizing “Riot Riot Riot” collection in 2001, and his graphic-heavy ability to merge music and contemporary art with fashion, Simons created (and recreated) menswear as it exists today. And now his eponymous line takes a bow—SS23 is the final Raf Simons collection, though he remains co-creative director at Prada. “Deadstock in memory,” Frank Ocean once said, “Please don’t pop my tag.”

Commes Des Garçons

The Most Chaotic
Item of 2023

It’s bold. It’s sculptural. It’s not necessarily flattering. It’s Comme des Garçons’ dress from look 16, an unpredictable pile-on of florals and black in a nearly unusable silhouette. The crown headpiece suggests the mourning of a premature ending; the gathered folds of floral and black satin are simultaneously evocative of a navel-gazing narcissist’s pool and the abyss of a black hole. Rei Kawakubo’s collection notes speak about capturing “a lamentation for the sorrow in the world today.” Chaos reigns.

The Most Stabilizing
Item of 2023

In uncertain times, a little surefootedness goes a long way. Stabilize your spirit with the latest iteration of Kiko Kostadinov’s ongoing Asics collaboration, the Gel-Quantum Zientzia. Part running shoe, part physics experiment, the Gel-Quantum Zientzia applies principles of motion to fashion’s stable sneaker core.

Gel-Quantum Zientzia

Creative Direction

Thom Bettridge

Art Direction

Gian Gisiger

Web Design and Development

Kristina Vannan

Business Operations

Jezebel Leblanc-Thouin

SSENSE Press Creative Team

Kimberly Bulliman

Jaydi Cilento

Erika Houle

Amna Khurshid

AJ Lacouette

Camille Leblanc-Murray

Miranda Mignacca

Natacha Nicol

Michael Rinaldi

Ross Scarano

Elisa Schwalm

Rebecca Storm

Fiona Torrens

Kristina Vannan

Savannah Whitmer

Romany Williams

Steff Yotka

Alexandra Zbikowski

Hero image

Area FW23, Photography by Adam Powell

This trend report is excerpted from a limited edition zine inaugurating SSENSE PRESS, a new series of print artifacts created by SSENSE and distributed to friends, collaborators, and select loyalty customers.