

What if you were the trend all along?
In 2024, you make your own reality.
Style hacks, GRWM videos, algorithmic SEO recommendations, shopping newsletters optimized for affiliate revenue—it’s just noise. You spent the first half of the 2020s hacking your cortisol, buying the right supplements, clocking the trends from logomania to quiet luxury; with each merciless refresh of the feed, one truth becomes clearer. The trend is in you. The only way to self-actualize in our overly annotated, incessantly updated world is to be yourself.
You must choose your way forward. The data shouldn’t tell you how to live—you train the AI to paint a more beautiful future. You choose your outfits. You are the catalyst and the information to be received by the world.
What world will you build?
Hi team,
As we assess the year ahead, surveying key themes from recent fashion shows, new consumer habits, and, yes, the overall vibes on the wind, we can begin to make pronouncements about the trends that will matter in 2024.
Today, I’m asking you to ignore the macro picture for a moment and look inward. What are you seeing in your day-to-day life out in the world (and on the internet of course) that feels like a thing? What gut feelings creep over you during your commute? When sleep is elusive and you scroll Instagram late at night in a room lit only by the screen, what patterns emerge? What’s lurking beneath the surface of reality?
Let us know where this introspection leads you on this company-wide email. There are no wrong answers.
Hey,
Was at Pitti Uomo this year and couldn’t help but feel overwhelmed by the amount of guys in white pants. I’m all for wearing white in winter but it felt more like the status quo than a style swerve over there. Curious if that will make its way across the pond. Personally, I’m too much of a red wine drinker during winter months to keep it in my rotation but I’ve been really enjoying a white cargo + boot look.
Hey,
I was at a Top Golf over the weekend and saw a lot of visors. I think it could work ironically? Maybe more Hunter S. Thompson on day three of a mescaline bender than Rory McIlroy stepping up to the tee box at 18 on day three of St. Andrews. Could be something there.
Why were you at Top Golf?
I’ve got a client who I’ve been trying to get out of their A.P.C. skinny jeans for over a year now. I finally got them into some Our Legacy Third Cut Denim but just received a concerned message from them about seeing pro-skinny jean content on TikTok. Any advice on how to navigate this?
The pendulum may be starting to swing back to skinny, but they should be good in those straight legs for at least another 13 months.
The small-top baggy-bottom agenda still seems to have some legs—a fully flipped hypebeast dichotomy from 2016 skinny jeans and 3XL hoodie in the nightclubs. Cowboy cut and flared jeans with a tank or thrifted children’s tee is still being billed as a style hack as far as I can see over here.
The badges are in. Last year was bloke cosplay in the form of kits; this year we’re moving to the terraces. Not sure any of the guys walking around East Village can name three Ballon d’Or winners but I’m guessing this has legs in North America, at least until the World Cup arrives in 2026. Overheard a few guys at a dive bar talk about “splitting the G” (they couldn’t make heads or tails of the concept). Also not sure any of them know the difference between Stone Island and C.P. Company; it would frankly be heartbreaking to break the news to them about the decades-old divorce.
Zidane, Kaká, Michael Owen
Messi, Messi, and Messi
Someone recently tried to pitch me on a startup offering chartered cruises from Martha’s Vineyard to the Hamptons (still not sure if that’s possible). Is this the American version of the dolce vita lifestyle? Boat shoes and rugby polos instead of sandals and silk. I think the Aperol spritz economy stands to benefit either way.
I’ve been biting my tongue on Chelsea boots for a few seasons now. I know we all have PTSD from the West Coast skinny jean brunch era but Dries and Eckhaus have been sticking to their Chelsea boot guns and they always look great with baggy pants. I think the category just needs a PR psyop to turn the ship around—Tyler, the Creator could do the job. Does anyone know his rep? We should actually make that happen lol…
Hi!
Thanks for the message. I’ve been deep in the trenches of mob wife discourse and my head is spinning over the dialectics. A Pam Anderson updo and morally questionable mink have divided the womenswear commonwealth. I think we’re all avoiding an unsettling truth—it seems as if the girlfriends (but not the goomars) and undercover-FBI-informant-best-friends are having more fun—sartorially.
Myself, personally, I’m all about psychiatrist-core. It’s like the “office siren,” but noticeably more beige. It’s a lot of pantsuits and double knits.
This summer is going to be about dressing with reckless abandon. The extra shreds of daylight as we move into spring are inspiring feelings of feral summer behavior. Coming off of a Fall/Winter season where printed tights as the key accoutrement for going-out looks, this summer, the girls are going manic. Untamed by online trend analysis, we’re skipping pattern mixing and going for pattern clashing. Style your choice of animal print with a printed blouse, a pair of colored lace tights, a baguette purse snug under the arm, and a tragically chic pair of pointed-toe low-heeled slingbacks that would make Patricia Field proud.
I couldn’t help but wonder—why have to choose between Carrie, Charlotte, Miranda, and Samantha if you can just be all four at the same time?
Have you noticed that a lot of shoes have hairdos? Luar, Simone Rocha for JPG Couture, Lou Dallas…should we launch hair care for shoes?
Interesting idea! Pls forward to Everything Else™ team for hair care x shoes synergies.
As if a Lana Del Rey country album announcement wasn’t already a colossal hit to the womenswear psyche, Beyoncé’s double song drop has confirmed that we’re going classic country. A natural evolution from the current stranglehold coquette has on women’s style, the Lower East Side is going to be packed with brilliant blouses and voluminous skirts with a Victorian feel, not unlike the Kentucky Derby. Think less Madonna’s Y2K “Music” album era, and more Marie Antoinette does a crawfish boil. A pouf shoulder and a petticoat never hurt anyone! Sitting in the theater watching Emma Stone as Bella Baxter in Poor Things, I felt something change on a spiritual level—a Southern ingenue on a Kawasaki four-stroke.
Hello!
As we welcome the new quarter, your HR team wants to inform you of new office spaces organized by -core or style. For the balletcore department, please find your warm-up studio on L5, next to the adorable voluminous skirts warehouse. Only regular ballet flats will be allowed in-studio. For ballet flats with a treaded sole, please use the avant-garde knitwear cat café. (This is a kind reminder to not let ANY Oscar-nominated directors near the ballet studio. This is not a world in which Black Swan needs a sequel.)
With new additions come bittersweet goodbyes! We’re closing the GORP rain simulation room; however, we will be transforming the space into a climbing gym. Chalk powder made from last year’s dad sneakers is available at reception.
Thanks to everyone involved on the Aesthetic Real Estate team who put in so much work to accommodate the ever-changing landscape of personal style!
Please contact us if you have any questions.
Best,
Your HR Team

Willy Chavarria’s brand is about bringing queer, Latino history to fashion. That’s the beauty—but there’s also the brawn. A connoisseur of the sexiest men in New York City, Chavarria says, “There is hot and there is burning hot. Burning hot for me are those beautiful people who get more and more sexy the longer you see them in action. Especially those that get hotter with age!” According to the data, these are his favorite dudes:

The truth is, your style is in your hands. Do not trust diktats from those claiming to know. Don’t trust their software, either. The potential to make your fashion dreams real is yours to unlock. As Luar’s Raul Lopez once told SSENSE’s head of content, “There’s nothing better than a bitch who lives it.”
Now is the time. You must live it!
To support your lifestyle advancement, SSENSE has created eight archetypes for the year 2024. We spent 2023 going to fashion shows, art openings, small dinner parties, and large technology summits, surveilling, observing, and chronicling. Trusting our intuition over data, we let the nostalgic passion of Madonna’s Celebration tour into our hearts; the icy pallor of all-day video conferencing calls infected our minds, and the thrill of crushing energy drinks and playing first-person shooters with the lads sent shivers through our spirits. We emerged, new. The archetypes came from within.
These characters embrace corpo-core, channel the Eurotrash American West, parody the free spirits of Los Angeles and the sinister gossip of the Upper East Side. To emphasize their surreality, we contracted a team of specialists to project pseudo-realities on an LED wall behind models Colin Jones and Akito Mizutani. Simultaneously real and imagined, visceral and digital, these “fantasies” made “reality” manifest a new world that artificial intelligence never could.
It’s real. It’s now. It’s the avatar you project into this world. LIVE IT!
















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